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Turmoil in my life. reading was my escape. everybody deserves access to books, no matter what your income is or where you are from. >> putting a bookstore in the bronx. >> reporter: noelles friends and neighbors agree. >> she is bringing light to the fact that women see something, something important. >> i felt like if anybody could do it, it would be her. >> reporter: other people agreed, too. earlier this month, her go go campaign surpassed the goal of $100,000 in one month and caught the atte...