Page 6 - Population First News Today

A panel hosted by ASCI saw experts discuss the findings of the GenderNext report and explain what representation of women in advertising means to them

Lachmi Deb Roys story The rainbow is at a new high’, published in Outlook Magazine in February 2020, won the prestigious LMAAGS award this year.

Mumbai: The India Chapter of International Advertising Association (IAA), the world’s only globally-focused integrated advertising trade association, presented the sixth edition of its prestigious INDIAA Awards yesterday, 27th October at a ceremony hosted at the Taj Landsend, Mumbai. Mathrubhumi was the title partner, ABP Network the associate partner & Times Network the

Ogilvy, MullenLowe Lintas and Tilt Brand Solutions win four awards each

linkedin The India chapter of the International Advertising Association (IAA) hosted a panel discussion based on a study conducted by the UNICEF and the Geena Davis Institute (GDI). The study - #VoiceOfChange – tackled gender representation in Indian ads. Herein, the panellists discussed what real change in gender representation means and how it can become a catalyst for the advertising, media and marketing sectors.     The panel comprised Subhash Kamath, chairman, Adver...

The chief minister also said that the state Assembly will pass a new law against illegal cattle smuggling in its next sitting.

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Indian advertising study reveals female characters in ads are prominent but highly stereotyped A new study released by UNICEF and the Geena Davis Institute on Gender in Media reveals persistent gender stereotyping in Indias television and YouTube advertisements. The International Advertising Association chapter in India commits to taking action on the reports recommendations Delhi, April 21, 2021 Although female characters are prominent in ads in India, they are still highly stereot...

  Provides an insight into the work from home life for parents, in a hilarious take. A balanced representation of both parents having to work around their children’s antics while working, as well as taking care of their home. And the tagline, “Parenting hamesha good hona zaroori nahi, jelly hamesha bad hona zaroori nahi” definitely relieves the pressures of ideal parenting. However, much remains to be known of Dole Juice Gel + as a “healthy jelly” product.  

Dr AL Sharada, director, Population First, reviews a selection of ads from last week