Positioning Piece News Today

>> its brilliant. >> the 17 minute, who watches that, what role does it play in the overall ad strategy? >> it becomes a positioning piece and really a piece for the heavy base. you use it on his re-election website. the biggest is supporters. it really sets the tone for the other advertising and he looks one thing that nobody else does and thats presidential. >> yeah. and decisive. and got rid of osama bin laden. all right, thank you so much. come back because we know theyll start heavy ads in ...