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Figuring out what the heck a. i. is. we know this much, we dont want it getting out of control and that was behind the big white house pow bow. edward lawrence on -- powwow. edward lawrence are on what became of that. >> reporter: well, seven major companies investing in artificial intelligence agreed to to self-regulate any new rollout of this technology, massive companies like amazon, google, meta-- which owns facebook -- microsoft, openai, anthropic and inflection. microsoft president brad sm...