What's New About Google Analytics 4 and Why You Should Upgrade
Illustration: Chloe Krammel Recently, Google announced a new version of Google Analytics that was given the name Google Analytics 4. This is the default version of Web traffic analysis and data collection software. It is a privacy-first, durable, x-channel measurement platform that is designed to make your life easier. As an avid user of Google Analytics, I felt as though it was time to put it to the test to see what was possible. If you currently use Google Analytics, it is necessary to upgrad...
Source: inc.com