Page 2 - Prasanth Kumar News Today

Currently, addressable advertising accounts for 9.8% of TV's ad spends

As per the 2nd edition of the report 'The Changing Landscape of Indian Television', targeted advertising made up 9.8% of India's total TV advertising revenue in 2023.

The economic stability and the surge in cricket viewership have positioned the IPL as an attractive platform for brands looking to build and strengthen their identities.

GroupM's TYNY (This Year Next Year) report has projected that the Indian ad revenue is expected to grow 10.2% to reach INR 1,55,386-crore. In 2023, the revenue was Rs 1,40,963-crore.

Contributing Rs 88,502 crores, digital will lead the share of India’s ad spends at 57%.

GroupM's TYNY report suggests global ad revenue will reach USD 936 billion and grow by 5.3%

To be part of Goafest 2024 which will be held between 29-31 May

India continues to be ranked eighth globally among ad markets, but its ad revenue growth is the fastest among the top 10 economies, according to the media agency

The Advertising Club and Advertising Agencies Association of India Present the Awards Governing Council for ABBY One Show Awards 2024 | Radioandmusic.com

GroupM anticipates a 10.2% growth in Indian advertising revenue for 2024, totaling ₹1,55,386 crore. This projection reflects a slight decrease from the 11.3% growth observed in 2023. The surge in advertising expenditure will primarily be fueled by Lok Sabha elections, cricket events, and sectors such as auto, real estate, retail, and SMEs. Digital advertising is expected to dominate, capturing 70% of incremental ad revenue, with e-commerce and connected TV driving growth.