Page 3 - Prasanth Kumar News Today

Political parties are gearing up to spend between ₹1,500-2,000 crore on advertisements across traditional and digital media platforms for the upcoming Lok Sabha elections. Approximately 55% of this spending is expected to be allocated to digital media, with TV, print, outdoor, and radio accounting for the remaining 45%.

The 17th edition of Goafest, which the organiser claims, is the largest advertising festival in South Asia, is scheduled to take place from 29 to 31 May 2024 at the Grand Hyatt in Bambolim, Goa.

The 55th edition of ABBY One Show Awards will take place on May 29-31 during Goafest at Grand Hyatt, Bambolim, Goa.

 Mumbai : The 17th edition of Goafest, the biggest advertising festival in South Asia, is set to captivate the industry from the 29th to the 31st of May 2024 at the Grand Hyatt, Bambolim, Goa. Co-hosted by The Advertising Agencies Association of

The 17th edition of Goafest, which the organiser claims, is the largest advertising festival in South Asia, is scheduled to take place from 29 to 31 May 2024 at the Grand Hyatt in Bambolim, Goa.

To be held between 29-31 May

The 17th edition of Goafest is set to take place from the 29 to 31, May 2024 at Grand Hyatt, Bambolim, Goa.

Rana Barua has been appointed as Vice-President of the association.

Rana Barua continues as vice president

Prasanth Kumar, CEO of GroupM Media India, has been re-elected as President of the Advertising Agencies Association of India (AAAI) for 2023–24. The election took place at the Annual General Meeting held on December 1. Rana Barua, Group CEO of Havas Worldwide India, was elected as Vice President, and Anupriya Acharya, Chief Executive of Publicis Group South Asia, will serve as an ex-officio member.