Prashant Mani News Today

Motorola, a Chinese smartphone brand, plans to double its smartphone sales volume in 2024 due to premiumisation. The company aims to become the third largest smartphone brand globally within 8-12 quarters. In India, the companys business has doubled, particularly in its premium Edge series models.

Motorola Phones India: “The Edge and Razr series from Motorola which are part of our premium portfolio now contribute 46% of India revenues, from 22% in 2022, with the overall business doubling” the executive added.

Motorola Phones India: Lenovo-owned Motorola aims to double smartphone sales in 2024, targeting a 5% market share from the current 3.5%. Focusing on premiumization, its India business has doubled, with the Edge and Razr series contributing significantly. The company prioritizes online sales but recognizes the need for offline presence. Differentiation through design, partnerships, and AI is emphasized.

Lenovo-owned Motorola aims to double smartphone sales in 2024, targeting a 5% market share from the current 3.5%. Focusing on premiumization, its India business has doubled, with the Edge and Razr series contributing significantly. The company prioritizes online sales but recognizes the need for offline presence. Differentiation through design, partnerships, and AI is emphasized.

He joins Motorola with an extensive experience in sales, operations, business and financial planning, and P&L management. He has held senior management positions in FMCG and consumer technology companies such as PepsiCo, Britanni, and Samsung, Motorola said in a statement Wednesday.

Artificial intelligence will unlock limitless possibilities in smartphones once they fully adopt the technology and make it a part of their offerings. Heres how AI will make smartphones smarter and unleash the next phase of growth for the industry

Generative AI Phone: Artificial intelligence will unlock limitless possibilities in smartphones once they fully adopt the technology and make it a part of their offerings. Heres how AI will make smartphones smarter and unleash the next phase of growth for the industry

According to market trackers, Motorola exported more than 1 million smartphones from India in 2022, manufactured by local electronics contract manufacturer Dixon Technologies. As of October, it has already exported 800,000 units.

"North America is our primary export market from India. Currently, we have been exporting 20-25% of our capacity to North America, and every year, we are seeing step ups in terms of growth. We are planning to double our exports next year (in 2024)," said Prashant Mani, executive director, Asia Pacific, Motorola.

Pti: Motorola Launches moto g84 5G in Viva Magenta at an Effective Price of Rs. 18,999