Prashant Peres News Today

Subramanyam re-joins Kellogg after having served in sales development and category marketing roles between 2011 and 2015

Best Media Info: Subramanyam joins Kellogg from Pidilite Industries, where he worked as the Chief Marketing Officer| Marketing News

This will be Subramanyam’s second stint at Kellogg. He served in sales development and category marketing roles between 2011 and 2015.

Vinay Subramanyam has joined Kellogg as head of marketing

He joins from Pidilite Industries where he was Chief Marketing Officer

Muesli and granola could draw a third of the sales for the maker of Kellogg’s Chocos and Froot Loops cereals up from the current 20%.

Best Media Info: The new TVC campaign highlights that children who start the day with a nourishing breakfast do better in school and are ready to take on daily milestones| Ad Craft News

Best Media Info: Speaking at the CII FMCG National Summit 2022 organised by the Confederation of Indian Industry (CII), top FMCG brands emphasised on the importance of social responsibility| Marketing News

NL Correspondent Jammu Tawi: Post the COVID 19 pandemic consumers are switching to more eco-friendly products and to cater to the conscious customers, FMCG companies are looking at more progressive models as a future necessity to minimize the environmental effects stated Mr. Bharat Puri, Chairman National Committee on FMCG & Managing Director, Pidilite Industries. Speaking

From gauging your mood to innovating a new product and improving supply chain efficiencies to delivering the product to your doorstep, faster digitalisation is transforming the way FMCG majors do business - Issue Date: Oct 16, 2022