Bally Partners with PRE to Swathe Its E-Commerce in AI – WWD
PRE, the AI startup founded by Parham Aarabi, is using human behavior modeling to boost Bally's website. Here's how and why it matters.
Parham Aarabi Nathalie Sisouk Laura Guazzaroni University Of Toronto Former Modiface Predictive Commerce
Source: wwd.com