Preferred Sightline News Today

Beginning this Friday, AMC’s new Sightline pricing structure will introduce tickets that are cheaper and others that are more expensive.

AMC Theatres announced Thursday that its Sightline tiered pricing plan that charged less for front row seats and more for seats farther back with better views will not be permanent after all.

After many pilot tests in select theaters, AMC Entertainment has decided to drop the Sightline pricing program set after seeing minimal results. Originally intended to draw in more finances due to near-bankruptcy from the pandemic, the program continued to show baseline profits. Earlier this year, AMC announced the

AMC Entertainment is dropping Sightline, a controversial variable pricing program for seating it announced earlier this year. The giant theater chain said today that after a pilot in three locations, it saw little or no increase in patronage of cheaper front row seating, despite a mode...

The program called Sightline AMC will roll out this year.

AMC Entertainment is pivoting away from its Sightline program. However finding new ways to lure patrons may become more important to the global box office.

Heartbreak feels good in a place like this.

The results learned from Sightline at AMC, the pricing initiative that AMC piloted at select theatres in three U.S. markets, clarified consumer reaction to seat-based pricing in a movie...

The theater chain will instead test out new loungy seats that lean all the way back in the very front rows.

AMC Theatres will soon charge various movie ticket prices based on seating location.