The upending of NAR's cooperative compensation rule is a double-edged sword for Zillow and its rivals, experts told Inman. These are the tools and tactics they're adopting to suit the moment.
Zillow tallied growing revenue while stabilizing losses in the first quarter of the year as the reigning search portal narrowed in on its post-commission settlement strategy on Wednesday.
“Of the approximately 1.5 million real estate license holders, many handle only one or two transactions a year. These are not our Premier Agent partners,” Zillow's Rich Barton said.
Zillow Stays In The Negative, Execs Still Positive therealdeal.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from therealdeal.com Daily Mail and Mail on Sunday newspapers.
Zillow CEO on NAR settlement fallout: Resist the urge to chaos – GeekWire geekwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from geekwire.com Daily Mail and Mail on Sunday newspapers.