Press Roles News Today

Before. how important is it to get the right person in that communications role and have it be someone that you trust with everything? >> well, its one of the most important things. i mean, its one of the most important things because its basically the person, even in local levels -- forget national -- that is you. they are the personification of you to the press corps and to the public. and if they dont get you, if they dont have your message, if they dont have your back, if youre not totally i...