Primestar Group News Today

In cooperation with ecomi.io AG, the Primestar Group will start the "YOUR TREE" nature conservation project in May, initially in three hotels. At the Holiday Inn Hamburg Berliner Tor, at the Hampton by Hilton Freiburg and at the Hampton by Hilton Berlin Alexanderplatz Primestar will present every guest with their personal tree. if the guest waives the daily room cleaning during multi-day stays. As a consequences, the hotel saves valuable water and cleaning agents, if guest rooms do not have to b...

The hotel operating company Primestar Group continues to grow and opened its first hotel in Austria with the DoubleTree by Hilton Vienna Schönbrunn on March 31st. The hotel property has been extensively renovated to meet the upscale DoubleTree standards, now offering contemporary accommodations and a number of fantastic amenities for leisure and business travel guests. Following a franchise agreement between Primestar and Hilton, the successful cooperation between the companies continues as Pri...

The hotel operating company Primestar Group continues to grow and opened its first hotel in Austria with the DoubleTree by Hilton Vienna Schönbrunn on March 31st. The hotel p...

The hotel operating company Primestar Group continues to grow and opened its first hotel in Austria with the DoubleTree by Hilton Vienna Schönbrunn on March 31st. The hotel p...

With its new brand group June Six Hotel, June Stay and WorX, the hotel operating company Primestar Group introduced a new product concept with an integrated offer in the hotel, long-stay and workspace segment in German A-cities in May 2022.

Sancus acquires the Rosewood Villa Magna and Bless hotels in Madrid from RLH, Archer acquires the Royal St. Honoré hotel in Paris, RTP acquires the future Travelodge Chiswick in London, Palace Resorts acquires controlling stake in Baglioni, Primestar acquires Mercure Hotel Berlin Mitte, Crest Hotels acquires Metropole Hotel & Spa in Powys, Wales.

Primestar Group currently operates 14 franchise hotels in major German cities. The existing franchise portfolio currently comprises 3,334 rooms in German A-destinations. Over the long term, Primestar Group is planning to increase its franchise segment to at least 20 hotels with institutional partners. With Primestar Operator GmbH, the Group launched its own brand June SiX in the city boutique hotel segment with the plan to expand the June SiX portfolio to up to 20 properties including June Stay,...

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Khrisna Canares is responsible for the Sales and Marketing department of Primestar Group with a focus on digitalization.

At the beginning of July 2022, the new June Six Hotel Berlin City West opened its doors in Berlin-Charlottenburg. In addition to its central location, the young boutique hotel...