Netflix India collaborates with major brands for 'The Archies'
Cosmetics maker Maybelline, cafe chain Starbucks, e-commerce platform Flipkart, consumer electronics brand BoAt, Vistara airline, VIP Skybags and Bombay Sweet Shop are among companies that have launched limited edition products or services to recreate the Riverdable vibe in the Zoya Akhtar-directed movie and cash on its pre-release hype.
Source: indiatimes.com