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How to use schema markup to make an impression in search Every business is unique in its own way and schema markup can help convey that in Google search. Martha van Berkel on January 11, 2021 at 8:00 am More Schema markup—aka structured data—is a niche area of SEO that helps search engines explicitly understand the content and better match a page to a searcher’s intent.  When you adopt schema markup on your website, you also become eligible for rich results. Rich results make your...