Product Page Optimization News Today

At Google’s I/O developer conference, the company rolled out a series of updates for Android app developers who publish to Google Play. Among these were two high-profile changes to its Google Play app marketplace, custom store listings and in-app events, which follow updates Apple made to its own App Store just last year. Google had […]

Apple has released a couple of new features that will help developers create more effective product pages on the App Store.

2021 has proven itself to be a big year for mobile apps, and for iOS the approaching changes are even more substantial. A long-awaited update is coming to the App Store, namely the introduction of an A/B testing tool that allows developers to directly test different treatments of their product page on App Store Connect. 

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