Page 17 - Programmatic Advertising News Today

Mumbai: Sports media company Nazara Technologies has entered an agreement to acquire 55 per cent stake in programmatic advertising and monetisation company Datawrkz valuing the company at Rs 255 crore (~$30 million) linked to CY 22 EBITDA performance. “Datawrkz tech offerings will enhance in-house capabilities of Nazara for optimising its customer acquisition spends as well as

All the latest martech and adtech news from Dynamic Yield, Optimizely, Smartly.io, Xandr, Rokt, GumGum, Dialpad and Exotel

Launches FabX, a programmatic podcast marketplace for podcast advertising opportunities

In this hefty industry round-up featuring marketing leaders, industry experts, agency thought leaders, adtech and martech vendors, CMO explores what's in store for digital marketing in the post-Covid era

In this hefty industry round-up featuring marketing leaders, industry experts, agency thought leaders, adtech and martech vendors, CMO explores what's in store for digital marketing in the post-Covid era

All the latest martech and tech news from Optimizely, Pega, The Spec Sheet, Quantcast, Odee, Unruly, PROS and Salesmanago

Work for Creative Loafing Tampa Bay.

What will marketing look like in a web without third party cookies?

ArkansasBusiness.com is the website partner of the Arkansas Business journal.

Audience platform Permutive has secured a further $75m from a Softbank fund to further its work in rebuilding data in programmatic advertising to protect privacy.