Project Khoj News Today

The company stated that one of the key growth drivers in the FMCG sector is the large and growing population in India, which stands at 1.4 billion people. Recognising this immense potential market, Emami has undertaken significant projects to target both urban and rural consumers.

The company stated that one of the key growth drivers in the FMCG sector is the large and growing population in India, which stands at 1.4 billion people. Recognising this immense potential market, Emami has undertaken significant projects to target both urban and rural consumers.

Emami has been working on expanding its reach and distribution in India and under Project Khoj added 8,000 rural towns to its direct distribution network in FY22

Emami hikes product prices by 4% to offset cost pressure, launches project Khoj SECTIONS Last Updated: Jun 06, 2021, 03:14 PM IST Share Synopsis The companys long awaited project Khoj that aims deeper rural reach to retain profitability momentum, has been launched in Uttar Pradesh with the relaxation of lockdown. The project "we had already rolled out got delayed due to COVID-19 disruptions since last year," the official said. Agencies "With the price rise we do not foresee any pressure on gros...