Project Midx News Today

Morgan Stanley analyst Stephen W Grambling has reiterated an Overweight rating on the shares of Marriott International Inc (NASDAQ: MAR) 

The soon-to-launch midscale extended-stay concept will cater to a "budget-conscious consumer."

Laptop workers who can do their jobs anywhere have driven up interest in extended-stay hotels, which are cheaper to build and operate than their full-service counterparts.

As a road warrior for 35 years, Tanna Pearman has crisscrossed the country, staying at luxury hotels and roadside motels. Her least favorite are boxy convention hotels with cavernous lobbies that are easy to get lost in. But at the top of her list is extended-stay lodging. With guest rooms big enough for both working and unwinding, extended-stay hotels make it easy to combine business calls and sightseeing tours, said Pearman, a broker for Meetings Made Easy, a meeting planning company based in

Building Off Industry Leadership in Extended Stay, Marriott International Plans to Launch Affordable Midscale Extended Stay Offering in U.S. & Canada

Marriott hasn't unveiled a brand name yet, but the company did say that it will take a no-frills approach and target budget-conscious consumers with a room rate around $80 per night.

Marriott International is adding a 32nd brand to its growing portfolio.

Marriott International (MAR) announced plans on Monday to further expand in the affordable midscale lodging segment with an unnamed brand. Read more.

Article - Marriott International Announces New Extended Stay Lodging Brand - Marriott is announcing its plans to launch a new brand, which has not yet been named, but is currently being referred to as Project MidX Studios. The affordable midscale extended stay brand is intended to deliver reasonably priced modern comfort for guests seeking longer stay accommodations in the U.S. & Canada.