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Cause we are. amazons annual prime day event has arrived. this year the online giant has a lot of competition. vicki nguyen with "the price you pay. >> reporter: amazon prime day, the cousin to black friday and cyber monday, prompting th family of mega retailers to super charge summer spending. >> consumers should expect big sales from amazon, but also from lots of competitors, walmart, target, home depot, best buy, kohls. >> reporter: retail experts say expect the best deals on small home app...