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A third of all Australian adults and 23% of New Zealanders intend to travel overseas in the next 12 months.

How to devise digital creative that wins over consumers.. From Campaign US

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It’s game time for Subway. The sandwich chain is attempting a comeback with the backing of superstar athletes hyping Subway’s major overhaul in a series of ads that seemingly never end. The “Eat Fresh Refresh” campaign debuts today as Subway tries to recover from seven consecutive years of sales declines, exacerbated by the pandemic upending the restaurant industry, as well as pressure from smaller chains that have taken a huge bite out of its market share with everything from trendy fo...

on May. 20, 2021 - 11:01 AM Some states are synonymous with certain foods. California has avocados. Idaho has spuds. Alaska has king crab. And Texas has those three magic letters: B-B-Q. As it happens, this month doubles as National Barbecue Month, giving Travel Texas (the state office of economic development and tourism) and agency of record Proof Advertising an ideal way to attract vaccinated Americans eager to hit the road after an extended pandemic lockdown. A new tourism campaign leans int...