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Detailed text transcripts for TV channel - MSNBC - 20120911:19:31:00

Revolution point to one big idea, which is we have tended to think of campaigns as this sort of contest to change peoples opinions. i think increasingly the smartest people in campaigns are looking at ways to change peoples behaviors. often those come through looking at the social dynamics not just the moment casting a ballot, but before hand and during and the way they interact with the people around them. >> its a little bit depressing to think weve given up on changing peoples minds. we get t...
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