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Analysis: What Pull&Bear's FB gaming deal spells for fashion marketing's future

  Zara parent company Inditex, has inked a deal with Facebook to launch an interactive AR game for its Pull&Bear brand. The brand shared the new initiative on its Facebook page asking its followers to access the game, which is currently only available via mobile on Facebook and Instagram. This isnt the first intersection of fast fashion and gaming weve seen in recent times. UNIQLO, for example, also made its way into the world of Animal Crossing creating its own bespoke “UNIQLO Island” on ...
Singapore General Robert Godinho Alvina Seah Kevin Kan Xiaofeng Wang Media Group

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