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Dabur uses charcoal to go after urban tastes for toothpastes

May 11, 2023

Harkawal Singh, marketing head - oral care, Dabur India, tells us what led it to foray into the charcoal category.

Dabur Herbl Blackseed Harkawal Singh Advertising Standards Council Of India Pulp Strategy Communications Dabur India Lal Dant Manjan

Source: afaqs.com

Dabur Herb'l Charcoal Toothpaste takes an emotional course in its new ad campaign

May 2, 2023

The film conceptualized by Pulp Strategy Communications asks some honest questions and aims to break conventional thinking by introducing black for white for Dabur Charcoal Toothpaste.

Dabur Herbl Ambika Sharma Binit Kumar Dabur India Ltd Category Head Pulp Strategy Communications Dabur Charcoal

Source: afaqs.com

Dabur Herb'l Charcoal Toothpaste's campaign focuses on 'black' ingredient's ability to give stronger, white teeth: Best Media Info

May 1, 2023

Best Media Info: The film has been conceptualised by Pulp Strategy Communications| Advertising News

Ambika Sharma Dabur Herbl Binit Kumar Dabur India Ltd Category Head Pulp Strategy Communications Bestmediainfo Bureau

Source: bestmediainfo.com

Pre-buzz campaigns might be the new normal, but do they deliver?: Best Media Info

September 20, 2022

Best Media Info: As rolling out a teaser before launching the actual ad campaign has become the new norm for new-age brands and marketers, BestMediaInfo.com conferred with industry experts to delve deep into the trend| Marketing News

Kapil Sharma Saurav Ganguly Prateek Malpani Ambika Sharma Jaideep Mahajan Meesho Agarwal