Pulse Candy News Today

Pulse Candy's rise to fame: Unveiling the strategy behind the candy that turned a simple flavor into a nationwide success, reaching 100 crores in 8 months.

India is capturing the global spotlight with its thriving startups and vibrant advertising sector. This momentum carries us to Cannes Lions, the advertising Olympics, where we are here to push ourselves and learn from the best.

Mumbai- Installed idol uses a blend of five Pulse candy flavours- Distinguished AI artist created a Ganesh Chaturthi video with voice-over by Shreyas Talpade

The sculpture will be dismantled in accordance with established norms, and fresh stock of Pulse Candy equivalent to the amount of candies used in the making of the Ganesh idol will be distributed to underprivileged children

The sculpture will be dismantled in accordance with established norms, and fresh stock of Pulse Candy equivalent to the amount of candies used in the making of the Ganesh idol, will be distributed to underprivileged children through NGOs in and around Mumbai, DS group said

Pulse launches new TVC with a Tangy Twist in the tale

New Delhi [India], March 28 (ANI/NewsVoir): Dharampal Satyapal Foods Ltd, a part of DS Group has launched a new TVC for Pass Pass Pulse, the nations favourite hard-boiled candy, titled, Courtroom

As part of this, in its outdoor campaigns, the candy company is lauding other brands that are the ‘pulse’ of young India

Who can forget the love for candies during our childhood? Candies of various flavours and types – orange, sweet, sour-and-sweet, jelly, chocolate - are extremely popular among kids across the globe and nothing can beat them when it comes to taste. A South Korean blogger, Park Hyo-Jeong, recently posted a review of the extremely popular sweet-and-sour India-made candy Pulse and posted a video on her Instagram handle which goes by name - Mhyochi.  

Speaking about the campaign, Arvind Kumar, joint general manager marketing, DS Confectionery Products, said, “2020 has been a year of reflections and the strategy to compliment brands who are truly doing good work to create meaningful conversations was clever and astute. We witnessed great success last year, and are looking forward to the kind of noise and positive engagement that we create this year (2021) as well. ” Prachi Bali, national head client partnerships and business head, F...