India Says Yes to Connected TV - mediasmart, an Affle Company
84% households in India have more than 1 person watching CTV daily: Report
Source: adgully.com
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This festive season, India says Yes to Connected TV; family viewing driving surge in CTV Adoption: India CTV 2.0 Report by mediasmart
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Source: businessnewsthisweek.com
84% households in India have more than 1 person watching CTV: India CTV 2.0 Report by mediasmart: Best Media Info
Best Media Info: mediasmart, an Affle company, has launched the second edition of its India CTV Report 2022 titled ‘India Says Yes to Connected TV!’| Television News
Source: bestmediainfo.com
Vodafone leverages GumGum's contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
Source: texasguardian.com
JAMESON® IRISH WHISKEY MAKES A SPLASH IN THE READY-TO-DRINK CATEGORY WITH FIRST-EVER U.S. LAUNCH OF JAMESON® GINGER & LIME COCKTAIL IN A CAN
/PRNewswire/ -- Today, Jameson Irish Whiskey officially announces the debut of their first-ever U.S. ready-to-drink offering, Jameson® Ginger & Lime. A...
Source: prnewswire.com
JAMESON® IRISH WHISKEY MAKES A SPLASH IN THE READY-TO-DRINK CATEGORY WITH FIRST-EVER U.S. LAUNCH OF JAMESON® GINGER & LIME COCKTAIL IN A CAN
NEW YORK, March 7, 2022 /PRNewswire/ -- Today, Jameson Irish Whiskey officially announces the debut of their first-ever U.S. ready-to-drink offeri...
Source: businessinsider.com
Mythbusted: You can measure ad effectiveness in podcasts
ARN’s Corey Layton corrected the myth that you can’t measure ads in podcasts during yesterday’s IAB Audio Summit, so we went to Corey for more information
Source: radiotoday.com.au
The Auto Channel 100% Brand Safe: No Ad Environment Concerns; All Advertising Guaranteed Within Relevant Automotive Content
The Auto Channel: 100% Brand Safe and effective Advertising Environment People want and need auto information and The Auto Channel will provide them with instant access to a massive editorially unbiased on-line multi-media library of automotive information and entertainment.
United States John Battelle Research By Type Auto Channel Helpful Car Buying Research Tools Vehicle Research By Brand Pass Coverage
Source: theautochannel.com
Smartwatches: A Double digit share of consumers intend to buy a smartwatch in the next 12 months
Read the latest news and posts on the Strategy Analytics Blog
United States United Kingdom Wearable Device Strategies Purchase Intent Preferred Brands Blood Pressure
Source: strategyanalytics.com
Sell ideas, not time: how Grand Prix winner The Liberty Guild transformed the agency model
The Liberty Guild began with a bold premise: that advertising is a multi-billion-dollar broken business. Winning the ‘Business Transformation Strategy’ category, it went on to win the Grand Prix at the at The Drum Awards for Agency Business in 2021. Here, the team behind the entry explains why - and how - it turned the traditional agency model on its head.
Source: thedrum.com