Puretech Digital News Today

(This story has not been edited by THE WEEK and is auto-generated from a PTI

The good, the bad, the weird, and the ones to remember.

The collaboration will help both the agencies on brand and performance marketing solutions

The collaboration aims to enhance and strengthen brand and media capabilities.

Puretech Digital, the award-winning, full-service digital agency based out of Mumbai, has bagged the performance marketing mandate of DSP Mutual Fund, one of the leading mutual funds investment companies backed by the 150+ year old DSP Group. The age

In conversation with Adgully, Smrithi Shetty, Business Manager - Paid Media, Puretech Digital, shares about her journey with Puretech Digital, planning a long-term career in digital marketing, her success mantra, and more.

Opinion: The growing impact of digital marketing on consumer behaviour

In conversation with adgully, Prachi Madiyar speaks about her journey with Puretech Digital, long term career in digital marketing, success mantra, future plans, and more.In conversation with adgully, Prachi Madiyar speaks about her journey with Pure

Brand advocacy is something that has been on the marketing charts for a while now and continues to do the rounds. With the festive season setting in and the digital bug which has already bitten everyone, companies are going all gaga about their brands, their new launches, etc.

Google has pushed the phasing out of third-party cookies till 2024. But advertisers don’t want to wait till the last moment to figure out other alternatives to track consumers on the web. What are the options? BestMediaInfo.com finds out