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How India's booming ecommerce market is spurring a packaging makeover among FMCG companies

Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and bleaches, online contribution climbed from 6% to 7% year-on-year. r. For utensil, toilet, floor and glass cleaning fluids, online sales grew from 10% of total sales to 11% in the period under review.
West Bengal Aditya Bagri Sameer Satpathy Mohit Malhotra Mayank Shah Parle Products

How India's booming ecommerce market is spurring a packaging makeover among FMCG companies, ET Retail

Fmcg: Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and bleaches, online contribution climbed from 6% to 7% year-on-year. r. For utensil, toilet, floor and glass cleaning fluids, online sales grew from 10% of total sales to 11% in the period under review.
West Bengal Sameer Satpathy Aditya Bagri Mayank Shah Mohit Malhotra Parle Products

Zepto: Zepto experiments with platform fees in profitability push

The firm is charging a platform fee of Rs 2 per order, over handling charges that can range between Rs 5 to Rs 20, depending on factors like order size, location and time of day. This is different from rival quick-commerce platforms like Zomato-owned Blinkit and Swiggy Instamart that only charge handling fees.
Aadit Palicha Swiggy Instamart Certificate Programme In Data Science Machine Indian School Of Business Offering College Zomato Owned Blinkit

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