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Kāpiti Ice Cream Goes Hyperreal in Commercial Directed by Anita Fontaine

Creative 49 Add to collection Flying Fish director stimulates ours senses with a breath-taking tour of New Zealand landscapes for Shine Limited Speculative artist and director Anita Fontaine at Flying Fish directs Kāpiti’s latest visual feast for their new delectable, premium range of ice creams. With creative agency Shine Limited, viewers are taken on a hyperreal sensorial stimulation across breath-taking New Zealand landscapes.  “Dive into a sensorial adventure where art sculptures meet NZ’s landscapes, inspired by the pure flavours of Kāpiti, says Anita. Shot in the South Island of NZ, the magnetic film consists of three key landscapes that become a canvas for mouth watering Kāpiti flavour sculptures. As we are transported deep into the consumer’s mind, each landscape paints a vivid picture of their taste journey and experience. 

Cadbury Flips Easter on its Head with The Worldwide Egg Hunt

Creative 114 Add to collection Ewan Jones Morris and Friends Electric s spot takes a moment of ease to embrace family this Easter In all the commotion of life, where do you find time to actually stop, take a moment, breath, remember what s meaningful?

 With a little creativity from Ewan Jones Morris, Cadbury has found a way to get us out of our homes and embracing loved ones in a way we haven t been able for so long.

 Shot during lockdown, Friends explore a little bit of simplistic pleasure, maybe with a touch of magic from Electric Theatre Collective  Generosity is at the heart of the Cadbury brand, and Easter is its opportunity to show that there’s a glass and a half in everyone. As it enters the second year of its campaign ‘Show you care, hide it’, Cadbury are flipping the Easter ritual on its head and showing that the generous act is in hiding an egg for someone you love. 

MullenLowe Alfred s 90s Tribute Puts Chicken Tonight Back on the Map

Creative 107 1 Add to collection Inspired by classic 90s talk shows, Alfred puts Chicken Tonight out there as the perfect sauce to use without chicken On a mission to reinvigorate the brand in the Netherlands, Chicken Tonight takes a remarkable turn by using its somewhat limiting brand name to its advantage. Stating that despite what one might assume, the brand is also a fine choice for dishes without chicken.  This message is brought to life in a nostalgic manner, taking people back to the time when this cult brand was at its advertising peak in the Netherlands. Set in a recognisable 90’s talkshow setting, we witness a domestic quarrel about how Chicken Tonight should or shouldn’t be prepared. That’s when neighbour Anja enters the stage…

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