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Trail runners: you don t need to do an ultra - Canadian Running Magazine

Trail runners: you don t need to do an ultra - Canadian Running Magazine
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Benefits of Weightlifting: How Women Pro Runners Build Strength

A new book looks at the history of women and physical strength, so we turned to pros to offer their favorite benefits of weightlifting for women.

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We re Proponents of a Chilly Girl Walk — Here s Why

Chilly girl walks AKA taking the Hot Girl Walk into the winter months have a ton of benefits for your mental and physical health. We spoke to experts about how, when, and where to do it.

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Merrell Is Rewriting the Rules of Athlete Sponsorship One FKT at a Time

FKTs have become a marketable quantity post-pandemic. Are they on par with traditional race wins or social media influence as the new path to pro running sponsorship?

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How Three Trail Runners Set FKTs and Earned Yearlong Shoe Brand Sponsorship Deals

On September 27, six athletes were tasked with running 3.2 miles up the technical dirt hiking trails of Colorado's Steamboat Ski Resort climbing 2,200 feet with an average grade of about 12 percent with the chance to set a new fastest known time (FKT) and win a massive prize. While normally that kind of "Type II fun" is just for the sake of testing yourself and earning respect within the trail running community, what made this FKT attempt vastly different was the opportunity to earn an athlete sponsorship deal with a trail running shoe brand for the 2024 race season. Yes, that's correct, Merrell created an event to challenge runners to establish a new FKT and was prepared to reward the fastest athlete in each gender with a respectable financial stipend and loads of gear while welcoming them to Merrell's elite athlete team through the next year.

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