Family-focused marketing agency Kids Industries (KI) has completed a rebrand project with specialist clothing store, Character.com. The culmination of the
Kids football app Aniballers has been crowned the winner of the 2023 Kelvyn Gardner License This! competition, with three runners up also celebrated. The winner and three runners up in this year’s Kelvyn Gardner License This! competition were announced on Wednesday at Brand Licensing Europe, which
A screen grab from the discussion
For obvious reasons, children donât care about programme schedules or specific formats. Instead, we see them interacting more and more often with multiple screens, while their attention threshold is dropping dramatically. How are these emerging trends and the impact of new platforms affecting childrenâs content consumption? While the question itself may be too broad to answer in just 40 minutes, a presentation hosted by this yearâs Cartoon Digital (26-28 May) gave Kids Industries creative director
Raj Pathmanathan the opportunity to offer some interesting insights on the subject. The talk, entitled âDigital Platforms â Driving Content of the Future?â, was introduced by Kickback Media founder
The key components of all games -- whether card games, board games, playground games or video games -- are universal: goals, rules, strategy, challenge and interaction.
What's even more interesting is that these components apply to all ages, which is one reason we have recently witnessed a glut of video games that were probably not designed with kids in mind but have, nonetheless, ended up becoming huge hits among that age group.
This trend of unintentional, intergenerational gaming has also been powered by advances in technology, especially internet access, and the introduction of new gaming formats. The mobile boom in the early noughties, for example, made games accessible for all ages, all the way from pre-schoolers up to grandparents. Then more new platforms arrived, including iPads, giving us access to gaming on the go with bigger screens, and online metaverses, which expanded the horizons massively when it came up multiplayer experiences.