Achieving agility in the face of change
Promoted from Neustar Achieving agility in the face of change One dramatic effect of the pandemic has been the sudden acceleration of trends that were already apparent before the virus hit. For some companies, it was a holt to eCommerce. Among these trends for marketers is the adoption of agile marketing. Agile Marketing appeared on most ma...
Mark Gooding Ralf Schweitzer Mediamarktsaturn Retail Group Agile Marketing Agile Marketing Manifesto Digital Transformation Festival
Source: thedrum.com