Page 2 - Rand Purpose News Today

Responding to M&S’s bombastic Christmas ad, Hannah Rouch, CMO at Gumtree, wonders if marketers should step up and think just a little bit more sustainably at Christmas.

The campaign, created pro bono by Adam&EveDDB New York, targets Americans in their 40s and 50s looking ahead to retirement.

Nostalgia is a trusty tool of any comedian, but Maaike Kessels, a strategist at Ogilvy, believes it is time for advertisers to get nostalgic for comedy. Surely she’s having a laugh? Ads are still funny, right?

The brand sees the contributions of the rapper and self-proclaimed ‘Fashion Killa’ as key to crossing into the worlds of fashions, culture and lifestyle.

The awareness campaign promotes the idea that adults should nurture their relationship with their minds like they do their closest personal relationships.

The Drum met Conny Braams’s replacement when she was crowned Marketer of the Year by the Advertising Club of New York. Here’s what she had to say about the industry, her career and what drives her forward.

The awareness campaign promotes the idea that adults should nurture their relationships with their minds like they do their closest personal relationships.

Jenny Sagstrom of creative agency Sköna argues that what your brand stands for is far too important a question to leave up to marketers alone.

Chick-fil-A is primed for a UK return after failing to establish a foothold several years back when it came under the cosh for its well-documented anti-LGBTQI+ baggage. Leading marketing consultant Rachel Simpson lays out a way forward for the brand.

The film, released by the Canadian Center for Child Protection, urges parents to demand for the protection of children’s online safety.