Page 3 - Rand Purpose News Today

Welcome back to Convene. Challenge. Change., an editorial partnership between The Drum and the 4A's where we explore the foundations of successful partnerships between brands and agencies. In this installment, we take a look at the history between Southwest Airlines and GSD&M, and the secret sauce behind that partnership's longevity.

Sex and cancer aren’t two words typically said in the same sentence. BBH and GirlVsCancer are ready to change that.

The book, made from fire-resistant paper and bound in flame-retardant material, sold at a Sotheby’s auction for $130,000.

The audio streaming platform signals its support for the UK’s new antitrust bill – and targets Apple – in a print campaign running in national newspapers this week.

The multimedia campaign is the latest collaboration between the sportswear brand and mental health charity Mind.

Customer experience specialist Nick Elsom of agency FourForty diagnoses a pervasive feeling of lost control, in our lives as customers (as well as citizens and everything else). Brands are complicit – but they can do better.

Some say our time defined by ubiquitous ‘polycrisis’ and interconnected problems that only serve to make us feel more alone. Against this backdrop, VMLY&R’s Carrie Patterson Reed argues that brands’ connective responsibilities are clear.

Released by the Alexander Monro Hospital and Breast Cancer Foundation for National Breast Cancer Awareness Month, the series illustrates 26 breast cancer signs that can be identified through self-breast examinations.

The activist’s thought-provoking film, released for National Bullying Prevention Month, shines a light on a pervasive form of bullying that often goes unnoticed: self-bullying.

Harry Lang, VP of marketing at game developer and publisher Kwalee, explores how the perfect partnership can benefit non-profits, brands and consumers equally. It’s not as easy as it sounds.