Page 52 - Rand Purpose News Today

Online betting platform FanDuel aims to highlight some of its in-app tools that can help people keep their gambling under control. The new campaign will also feature content from sports media personality Craig Carton and a $100,000 donation to the National Council on Problem Gambling (NCPG).

Pepsi has launched a new show which will give eight contestants the opportunity to jumpstart their careers by appearing in a Pepsi commercial during this year’s Video Music Awards (VMAs). The show will be hosted by a panel of celebrity judges that will include Joe Jonas.

In this episode of The Drum Network Podcast we hear from a panel of experts about whether we have entered the golden age of growth marketing. From the definitional - how does growth marketing differ from performance marketing - to the existential, we ask which brands can benefit the most from this growth oriented approach.

As war rages in Ukraine, major brands are taking action. From withdrawing from Russia to pledging support to refugees affected by the crisis, here’s a continually updated list of the measures being taken.

Jonathan Parker, managing director (APAC) for APR (Advertising Production Resources), makes a compelling case for marketers to urgently rethink their entire production ecosystem, all the way from strategizing to execution, to achieve sustainable practices. APR empowers marketers to make better, more informed decisions in their creative production process.

Next month, Instacart will invest $1m to empower emerging women-owned brands. The new campaign is an extension of Instacart Ads’ ongoing effort to provide a competitive boost to brands owned by members of historically marginalized groups.

Things are moving fast in the metaverse. Depending on who you speak to, this futuristic virtual world is either the next big thing for marketing — and for almost everything else — or an overhyped fad. Here’s what you need to know from this past week:

E-commerce has boomed over the past two years, supercharging businesses with the ability to take advantage. The latest report from Shopify has captured where the industry growth is. The Drum has pulled out the best bits for marketers.

History is happening right now. And while the classic public relations guidance is to wait, Aaron Kwittken, founder of KWT Global, says brands should do the opposite at this moment.

Nando’s is poking fun at the anti-vax movement in a campaign to promote its new app.