Page 54 - Rand Purpose News Today

10,000 documents. That’s how many business documents an average employee creates every year. And when 69% of employees around the globe admit they use Google to find company assets, there must be something wrong in the company repository.

German football club FC Schalke 04 has removed the logo of Russian-backed energy firm Gazprom from its shirts in response to the invasion of Ukraine.

LGBTQ+ Americans face several forms of systemic discrimination in many parts of the country – 29 states, to be exact. The new Equality Act could potentially change that. In an effort to raise awareness about the Act, the Human Rights Campaign and WPP Unite have launched a new ad campaign that highlights the stark realities faced by millions of LGBTQ+ Americans.

The podcast industry is booming, and LinkedIn wants a seat at the table. Today, the social media giant announces the launch of the LinkedIn Podcast Network, a new suite of in-platform features that aims to expand the conversation between podcast creators and listeners.

Chief marketing officer talks about the latest bold campaign and living under its new parent company, Bank of Queensland

Samsung has been a regular feature in Interbrands’s Global Brands report, this year being named one of the top 10 fastest-growing brands. As a new generation of consumer enters the market, raised with access to amazing tech, how is Samsung changing the way it markets products that are now ubiquitous? The Drum catches up with its top UK marketer for the latest Deep Dive into the marketing secrets of fast-growth brands.

The scramble to get Cop-fit in the second half of last year will have implications for B2B businesses in 2022 and beyond. This dynamic was on full display during the recent B2B World Fest panel, ‘Transparency, honesty & investment: making sustainability real’.

A series of patent applications suggest that Walmart has big plans for the metaverse, including NFTs, virtual goods and cryptocurrency. Experts chime in on what future could look like for the retail giant and how it will impact consumer adoption of web3.

There is little doubt that the big business battle now being waged is for customer experience. The winners will be those that can make every customer moment really matter, by connecting experiences for their customers across their entire ecosystem.

It’s part of being human: our self-image is not always reflected in how we act. That presents a problem for marketers, especially those who use survey data and interviews to understand what’s going on with real people. Chris Pitt, managing director at Vertical Leap, looks into bridging the value-action gap.