Page 56 - Rand Purpose News Today

At a time of the year when romantic relationships are top of mind, Women’s Aid wants to disrupt people’s expectations of Valentine’s Day to teach them about the signs of unhealthy relationships and coercive control.

Ah, February. Love is in the air, seasonal affective disorder is peaking, and millions of football fans are gearing up for a Sunday filled with junk food, celebration, and, depending on how their team fares, potential heartbreak. But the Super Bowl — America’s favorite unofficial holiday — isn’t only a competition that happens on the field; there’s an entirely separate, but parallel competition that takes place between advertisers. Read on to discover our current favorites.

With the Super Bowl around the corner, The Drum’s US team picks out their favorite spots from the ads already released.

Based on the insight that the majority of women will edit or retouch images of themselves before posting them online, Dove China is encouraging them to forgo the filters in an effort to tackle damaging and unrealistic beauty standards.

As we say in this intro to this week's episode the question isn't "why are marketers talking about environmental issues", but "why haven't we spoken about it sooner"? Sustainability and activities on behalf of our planet are at the centre of many brands' activities, but even for those where that isn't the case, it is at least a growing concern. So how do we speak on behalf of brands around sustainability - and how can marketers lead the way on environ...

As the popularity of Wordle continues, the Campaign Against Living Miserably (Calm) is the latest organization to riff on the word game – this time to raise awareness of the importance of asking for help when it’s needed.

It isn’t always easy for parents to teach their kids about money. Greenlight has embarked on a mission to change that. In its first-ever Super Bowl ad, the company has teamed up with one of America’s favorite TV dads to prove to viewers that financial education doesn’t have to be boring.

Hybrid approaches and adapting to ever-changing data developments are bound to continue impacting the e-commerce industry this year. Combining the best of brand and demand generation through a multi-pronged marketing strategy will give brands the best growth potential.

Automakers including Kia, Nissan, BMW and General Motors are all expected to advertise new electric models during Super Bowl LVI, which airs on NBC on February 13. Are we reaching a tipping point in the automotive market?

Artisanal gin brand The Botanist has dropped a teaser for its forthcoming Super Bowl spot. The ad urges consumers to support the ongoing recovery of their favorite bars and restaurants, which are still suffering from the economic impacts of the Covid-19 pandemic.