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Spotify’s boss Daniel Ek has announced the company will invest $100m in discovering and marketing more diverse audio talent after footage emerged of controversial podcaster Joe Rogan using racial slurs.

Things are moving fast in the metaverse. Depending on who you speak to, this futuristic virtual world is either the next big thing in marketing or an overhyped fad. Here’s what you need to know from this past week:

What if your work mattered? Really mattered. Not just to your brand, but to the people you love and to the planet? Imagine how much more drive, unity and success you’d see in your teams if they knew they were making a difference. Brilliant Noise co-founder Maddy Cooper explores how marketers can create sustainable storytelling with purpose.

Sailing competition league SailGP has appointed Erica Kerner as its new chief marketing and communications officer for its business.

The notion of ‘value’ in digital environments is unclear. The nature of virtual environments means that any scarcity is artificial and intentional, and while digital-only products have been around for years, the interplay between virtual and physical is relatively recent. So what does ‘value’ look like in the metaverse – and who can take advantage of it? Starcom’s Heather Dansie takes a look.

Conventional marketing wisdom teaches us to accentuate the positive, but many of the greatest campaigns in history have been inspired by a negative, notes Andy Nairn the founder of Lucky Generals.

The Drum’s 3 Actionable Insights series asks top industry leaders to share their thoughts about the actions our readers should take immediately. Today, GoDaddy chief marketer Fara Howard shares the importance of repetition, trusting your customers with your brand story and toggling between work and life modes.

Gymshark has created a campaign that celebrates local community leaders to coincide with Black History Month.

LIFEWTR is debuting a TikTok platform and new NFTs designed to raise awareness about Black artists and their work. Here's what you need to know about the latest chapter of the brand’s ‘Black Art Rising’ initiative.

After a slow start in which it held on to traditional analog methods, B2B marketing got really good at digital over the last decade. Ahead of a year which may be the most dynamic in B2B marketing history, Anamika Gupta, head of customer marketing at Fujitsu Americas, and Simon McAvoy, head of strategy at Omobono, outlined new methods that B2B marketers can embrace to drive growth.