Page 59 - Rand Purpose News Today

Things are moving fast in the metaverse. Depending on who you speak to, this futuristic virtual world is either the next big thing in marketing or an overhyped fad. Here’s what happened this week.

Today’s B2B buying experience is broken. For the past several years, revenue teams at most B2B businesses have been operating under the assumption that every customer comes to the table fully prepared with a list of needs and use cases after having done their own research.

Humanity has been enthralled by the Olympics for millennia. Even modern crises – like the pandemic and boycotting of the Games due to concerns about China – do not appear to dampen most people’s love for the event. And that commitment poses a potentially valuable marketing opportunity for brands.

Swiss software company Logitech has teamed up with pop superstar Lizzo in a new ad, which celebrates the power of technology to help people create art, forge their own identities and change the world. The ad also debuts Lizzo’s new song Special.

The working world has changed a lot over the past few years. Now LinkedIn — one of the world’s largest social networking sites — has launched a new ad campaign aimed at fostering a healthier future of work.

New M&M’s packaging pays homage to four iconic musicians: David Bowie, Kacey Musgraves, H.E.R. and Rosalía. The launch comes less than a week after the candy company announced that its classic hard-shelled characters would receive a more inclusive makeover.

What do we mean when we talk about 'indie' vs 'network' agencies? Is it even a helpful discussion in 2022 - or is it only relevant when we talk about the realities of employing people in organisations of different scales? To discuss everything indie vs network, senior reporter for The Drum Chris Sutcliffe is joined by three experts in the field to discuss their breadth of experience across both sides of the spectrum.

Japanese lifestyle retail chain Muji is working with Singapore’s National Library Board as part of the National Reading Movement (NRM) campaign to encourage people in the country to share their love of reading.

Confectionary brand M&M’s has overhauled its identity with a custom typeface and redesign to show that the button-shaped treats belong to everyone.

All last week The Drum examined the present and future of the metaverse in our Deep Dive. We caught up with experts from the world of gaming, B2B and NFTs, spoke to web3 advocates and detractors and, ultimately, learned that the potential of the metaverse has yet to be realized.