Page 61 - Rand Purpose News Today

Following the launch of its new bold brand campaign encouraging consumers to ditch fast fashion, Rent the Runway’s senior vice-president of brand marketing Jess Burns gets candid about pandemic-related trials and tribulations, 2022 trends in fashion and retail, and the brand’s vision for transforming the industry – one rental at a time.

The world’s largest PR firm, Edelman, has completed a 60-day review of its climate strategy, but has made no commitment to end its work with fossil fuel clients including ExxonMobile and Shell.

Corona now has a Vitamin D-infused alcohol-free beer. WhistlePig is serving up 0% alcohol whiskey shots. Meanwhile, Heineken 0.0 and Athletic Brewing continue to rake in the sales. Here’s what you need to know about the growing power of the ‘sober-curious’ consumer.

Singapore’s National Parks Board (NParks) and electricity retailer Geneco have come together to create a campaign that focuses on sustainability for the upcoming Chinese New Year.

As part of our Best of 2021 series, The Drum’s journalists have been looking back at some of the biggest stories of the year. Here, we revisit our Reinvention of Retail Deep Dive.

Resiliency, adaptability, disruptive tech, digital acceleration, sustainability and diversity shine through this year's round-up of the most popular stories on the CMO website

As voting opens for The WFA’s Global Marketer of the Year, The Drum meets finalist Julia Goldin, executive vice-president and the chief product and marketing officer at the Lego Group. She tells us how she is driving growth by exploring what ’purpose’ means for the organization.

Mars has introduced purpose measurement with its senior leaders and board bonused against the delivery of its purpose and sustainability initiatives.

Ikea Saudi Arabia has rolled out a breast cancer awareness cushion to remind women to check their breasts for lumps.

As voting opens for The WFA’s Global Marketer of the Year, The Drum sits down with finalist Jane Wakely, lead chief marketing officer at Mars.