Page 62 - Rand Purpose News Today

Today’s consumers are increasingly concerned with protecting their personal data. At the same time, global privacy regulations like the GDPR, CCPA, and more continue to drive dramatic changes in the digital privacy landscape.

Melbourne City FC has appointed Singapore-based MyRepublic as its official Internet provider for both its men’s and women’s teams.

As voting opens for The WFA’s Global Marketer of the Year, The Drum meets finalist Andrea Álvares, chief brand officer at Natura.

Nielsen’s latest global research into trust in advertising has found that consumers are responding to ads with humor and brand values rather than products.

R/GA's global marketing chief has a challenge for brands and agencies to work to support justice for all

Whether it’s periods, fertility, menopause or pleasure, women’s health is woefully under-researched, misunderstood in the workplace and lagging in marketing representation. As part of The Drum’s Marketing and the Marginalized Deep Dive, we meet the women using their platforms to change women’s health taboos for the better.

Race, gender, disability, and sexuality are, rightly, the focus of most diversity and inclusion (D&I) agendas. For our Deep Dive on Marketing and the Marginalized, Peter Bardell, co-founder of Drum Network member agency Revolt, argues that no D&I strategy is complete without another pillar: social mobility.

It’s an issue the industry is aware of. It’s an issue the industry has tried to change. But the misrepresentation – and worse, the complete ignoring – of older generations, especially women, is a problem that persists. For our Deep Dive into Marketing and the Marginalized, The Drum asks why and what more can be done?

With consumer appetite for new music at an all-time high thanks to post-pandemic optimism and the pent-up demand for new music, fans are listening to, watching and reading about music more than ever before.

Whiskey brand Macallan has opened an immersive exhibition in Shanghai, China to translate its heritage and history to potential customers.