Page 60 - Rand Purpose News Today

The word ‘sustainability’ is bandied about a lot these days, even though there’s not much of a general consensus on what it really means. This is problematic, because we can only work toward meaningful change once we’re working toward a common goal – and before that can happen, we need to be speaking the same language.

Finding the signal among the noise of the metaverse hype is tricky. Cutting through to a real plan of action is even harder. For our deep dive on the metaverse Amy Naughton, client services director at Jaywing, is here to help you find your place in the new worlds building themselves on top of our own.

Samsung has removed an ad in its wearable products campaign in Singapore after receiving backlash for it.

Bias – unconscious or otherwise – has always had a tendency to seep into advertisements, exerting a subtle pressure on who gets to see an ad and who doesn’t. New research from IBM Watson Advertising and The Ad Council provides a glimpse into the potential role that artificial intelligence (AI) could play in helping brands to reduce bias in their ads.

Want your agency staff to be inspired? Mischief’s Greg Hahn explains why purpose at the agency level makes talent feel more like builders of cathedrals versus mundane bricklayers.

Confectionery company Tony’s Chocolonely is to market moderation, urging the rest of the chocolate industry to do same.

Major international brands including Coca-Cola, PepsiCo and Unilever are among the 70 signatories of a joint letter calling for a UN treaty to tackle plastic pollution.

With 12 million job vacancies currently unfilled in the US alone, all businesses face one of the most challenging, disrupted labor markets in modern history. The advertising and marketing profession has been particularly hard hit by ‘The Great Resignation’ and B2B brands may have an even greater challenge in attracting and retaining the best and brightest talent. At the recent B2B World Fest, marketing leaders addressed the challenge and the strategies they are using to overcome it.

Shots have been fired at Unilever for its apparent ‘obsession’ with sustainability and purpose. The public denouncing from a top investor has stoked the debate around brand purpose over profit.

Today’s consumers are increasingly concerned with protecting their personal data. At the same time, global privacy regulations like the GDPR, CCPA, and more continue to drive dramatic changes in the digital privacy landscape.