Page 63 - Rand Purpose News Today

At The Drum, we believe marketing can change the world, and few things we do exemplify that more than The Drum Awards for Social Purpose. This year’s winners have now been announced, with Dentsu International for Malaria No More UK and Don’t Cry Wolf for Tangle Teezer winning the night’s top honors.

This year’s winners of The Drum Awards for Social Purpose will be revealed today – and you can watch the live results show right here.

Consumers in South East Asia want businesses to address climate change concerns, reflect their values, and speak out on social issues.

Cop26, the 26th United Nations Climate Change conference, is over. Its success as a conference is up for debate, but its success as an event is another matter. We sat down with Identity, the agency tasked with delivering one of the most closely-watched conferences in history, to talk about delivering a behemoth event in a global pandemic, the sustainability standards of an organization that sets the sustainability standard, and the future of live events.

The Drum checks in with UK managing director Nicole Vanderbilt to hear about Bookshop.org’s first year, from helping small businesses survive lockdown to pooling resources for online events and supporting the launch of new physical shops.

For marketers to realize the true value of influencer marketing, they need to understand that the investment they make is going to deliver ROI. But what’s the secret? Alignment of values built on a foundation of trust, focusing on “storydoing not storytelling”, daring to be different and creating a mutual gain for the brand, influencer and audience leads to better, honest long-term relationships.

Data can be an effective tool for tracking consumer behavior and improving customer experiences.

Recent Reddit activity reveals that users are rethinking consumerism in a big way as they head into the holidays. Traditional holiday meals are being replaced with innovative culinary creations, shoppers are considering quality over cost, and the provenance and labor practices behind every purchase matter more than ever.

The Singapore Tourism Board (STB) has launched 16 new local tourism and lifestyle experiences ahead of the year-end holiday season with Mastercard.

On November 26, bath bomb behemoth Lush will take down its Facebook, Instagram, Snapchat and TikTok accounts in the 48 territories it operates.