Page 65 - Rand Purpose News Today

Fitness and lifestyle fashion brand Reebok has commissioned three emerging creative youths to tell the untold stories of young people from across Britain in fully funded films for which they have total creative control.

The Advertising Association, together with the ISBA and IPA, has launched a training certificate to upskill advertisers and marketers on sustainability issues ahead of the Ad Net Zero global summit on November 3-4.

Environmental activist groups are increasingly turning their attention to the influence of the ad industry, condemning it for its complicity in facilitating the climate emergency. With Cop26 on the horizon, activists are making demands. Can ad agencies really be part of the solution?

Purpose Disruptors, a network of ad industry workers looking to reform the sector to tackle climate change, has unveiled the first part of its new, major project ‘Good Life 2030’ which hopes to utilize the industry’s power to promote new ways of living in a sustainable future.

Daily review of news from Cop26.

A host of charities, brands and campaign groups have realized the power of large-format digital screens around the Cop26 venue in Glasgow to convey hard-hitting messages to delegates, the public and watching media.

World, say welcome to Meta. Mark Zuckerberg today announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse. All will live under the new Meta umbrella brand. The Drum surveyed an array of marketing and ad industry players to get their instant feedback once the news hits. Here’s what they had to say.

The Co-op has welcomed the arrival of a near-namesake climate change conference in Glasgow from this weekend with a nationwide ‘rebrand’ of its grocery and funeral home businesses to ‘Co-op26.’

As we take a Deep Dive into how the pandemic has sped up the globalization of the marketing industry, The Drum looks at the incredible buying power of the Korean pop culture (Hallyu) audience and how something so seemingly hyper localised transcended borders to become the biggest cultural export the world has seen for some time.

For the first time, the UK is playing host to the UN’s 26th Climate Change Conference of the Parties (Cop26) in Glasgow on November 1-12.