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Speed, artificial intelligence (AI), automation, digitization, sustainability, social capitalism and resilient supply chains will be fundamental to help brands and business thrive as we enter the era of ‘new globalization,’ according to a panel of cross-border decision makers from leading brands including Mars Inc, Fujitsu America, Kwontified and Economist Impact.

Great creativity knows no borders, but multiple external forces defining the 2020s have threatened to disrupt how successfully an idea can travel. From the stagnation of the global trade agenda to shifting geopolitical forces, digital and technological progress to concerns over inequality and climate change, the world is inherently riskier and more complicated than ever – and consumers are demanding more from the brands they engage with and buy from.

The pandemic is a global issue, but communication around public health messaging needs to take on a localized approach, as The Drum explores as part of our Globalization Deep Dive.

With the NBA season kicking off this week, the Atlanta Hawks are looking to build on last year’s magical playoff run. At the same time, the team is looking to continue to energize the community by embracing its cultural playbook titled ‘Beyond Basketball.’ The team’s chief marketer Melissa Proctor shares the team’s philosophy, success stories and hopes with The Drum.

Media agency Wavemaker, a division of WPP, has forged a sustainability partnership with Nationwide Building Society and media partner ITV to decarbonize 29m UK homes.

Companies in the Asia Pacific that have continued to invest in their customer experience (CX) over the past year are more likely to have maximized their resiliency during the pandemic and grown their customer base in the past six months.

As agencies and brands have expanded internationally – whether through opening up shops abroad or gaining recognition overseas – their ability and desire to appeal to multiple markets grows stronger. But what effect does a more transatlantic approach have on marketing, and what should brands be aware of when operating within a global marketplace?

How do you build a business around your personal beliefs?

The Chartered Institute of Marketing has provided fresh insight into the quandary faced by UK marketers seeking to promote their sustainability credentials, with half fearing that they will be tarred with the ‘greenwashing’ brush.

With growth top of mind for any business today, it’s no surprise that HubSpot, the full customer relationship management (CRM) platform for scaling companies, is going “all-in on the UK market” by opening its first London office and making a commitment to create 70 new jobs to help the communities it serves thrive in a post-pandemic world.