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The Drum’s Class of 2021 virtual exhibition, in partnership with Canon, will be spotlighted at Canon’s Future Promotion Forum 2021 which takes place today (Oct 5) with a behind the scenes preview video being unveiled before it launches on The Drum in the coming weeks.

The Drum’s Class of 2021 virtual exhibition, in partnership with Canon, will be spotlighted at Canon’s Future Promotion Forum 2021 which takes place today (Oct 5) with a behind the scenes preview video being unveiled before it launches on The Drum in the coming weeks.

Reckitt is working on local and world problems - and consumer perception of its hygiene brands at the same time

In a category overflowing with celebrities, leading soap brand Vivel has launched a campaign to talk about ‘ordinary and integral’ homemakers.

The physical demise of high street clothing brand Topshop signalled the turn of the UK’s retail sector. As the flagship store closed in 2021, the physical became digital, and the brand was picked up by online retailer ASOS – a move demonstrating the appetite and continued willingness of UK consumers to shop virtually. As the rise of online shopping continues, how can marketers seize the digital opportunity? And is there a role for the physical store anymore?

Subscription platform OnlyFans has launched a streaming platform and app designed to show it has more to offer than the personalized pornography the brand has become (in)famous for.

Masyarakat Indonesia kini lebih melek terhadap isu-isu yang berkaitan dengan lingkungan dan sosial.

Consumers are holding brands accountable for their commitments when it comes to sustainability, finds a BBC study.

From the metaverse world of Gucci to the slick checkout at Uniqlo and ever-changing design of Flannels, to kick off The Drum’s Retail Deep Dive we caught up with industry experts on the retail experiences that have stood out to them.

The new normal of e-commerce has shifted fast and has steered a new reality for consumers and retailers alike. In a recent report by McKinsey, we have vaulted ten years ahead in consumer and business digital penetration in less than three months.