Page 66 - Rand Purpose News Today

A US pizza parlor has thrown itself into the maelstrom of domestic politics by taking a stand against the perceived gerrymandering of elections by politicians keen to slice the electoral map in their favor.

The Drum has partnered with Whalar to launch a one-day virtual event, taking place on November 15, that will inspire marketers to think bigger about influencer marketing, hear what’s next on the horizon and learn why it’s the beating heart of marketing channel strategies.

Uefa and the Football Association have confirmed a new starting line-up of commercial partners ahead of the women’s Euro 2022 championship. The Lego Group, Pandora and Starling Bank will all put their names to the tournament as national partners, ahead of what is expected to become the biggest women’s sporting event ever held in Europe.

PR agency Red Consultancy has launched a new service offering to help corporate clients market their eco-friendly credentials, with Avon, McDonald’s and Sky among the founding clients.

PR agency Red Consultancy has launched a new service offering to help corporate clients market their eco-friendly credentials, with Avon, McDonald’s and Sky among the founding clients.

Travel company's external brand visual refresh go back to the heart of its purpose, says marketing and brand leader

The UK government is nudging the public toward healthier lifestyles with the launch of an app-based pilot scheme to reward walking and healthy eating with gym passes and discounted clothes, food and entertainment.

Is there a danger that brands focus too much on the big picture when they go global and don’t take advantage of local factors? As part of The Drum’s Globalization Deep Dive, we ask whether they might need to think small to succeed.

With not long to go until Black Friday rolls around, brands and retailers are figuring out how to stand out in today’s overly saturated marketplace. The pandemic made it more difficult for brands to get their message and product offerings across in line with evolving consumer demands. The move online has not only created a more competitive space but also affected the way consumers shop and interact with brands.

As part of The Drum’s Globalization Deep Dive, we take a look at the environmental impact of the global e-commerce boom, and what brands are doing about it.