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Embrace, invest & evolve: marketing leaders who seize AI at scale will get the edge

Embrace, invest & evolve: marketing leaders who seize AI at scale will get the edge
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Can Attention Metrics Be The Foundation To Improving The Online Ad Experience?

The online ad experience is facing a major overhaul and marketers are looking for new solutions to reach audiences in an impactful way. Can new tools, like attention metrics, change the online ad experience for good?

Rob hallSpark foundryDrum predictionsCustomer experience deepD spendRand strategy

CTV in 2022: the year to address new audiences

Traditionally linear TV has been easily recognized and defined. But as the TV universe – and the channels, services and platforms within it – continues to expand, the very definition of TV is thrown into question.

Kristian claxtonMatthew birkbyElectronic artsDrum predictionsPredictions 2022Addressable tvDigital marketingDigital advertisingRand strategy

A human, not a number: new methods of B2B marketing to drive growth

After a slow start in which it held on to traditional analog methods, B2B marketing got really good at digital over the last decade. Ahead of a year which may be the most dynamic in B2B marketing history, Anamika Gupta, head of customer marketing at Fujitsu Americas, and Simon McAvoy, head of strategy at Omobono, outlined new methods that B2B marketers can embrace to drive growth.

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