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August 8, 2023
From signal loss and identity to the streaming opportunity and more, we bring you the lowdown on the data chatter and defining themes, direct from Experian in Cannes.
July 11, 2023
From signal loss and identity to the streaming opportunity and more, we bring you the lowdown on the data chatter and defining themes, direct from Experian in Cannes.
May 16, 2023
Audiences are more moved by addressable TV than any other type of ad, according to new research from System1 and Finecast, GroupM Nexus’s addressable TV solution. In an era of content saturation, those that ignore addressable TV advertising might be missing a trick to achieving more meaningful business results.
May 9, 2023
Audiences are more moved by addressable TV than any other type of ad, according to new research from System1 and Finecast, GroupM Nexus’s addressable TV solution. In an era of content saturation, those that ignore addressable TV advertising might be missing a trick to achieving more meaningful business results.
April 25, 2023
Brands that invest in ads for broad-beam attention are more likely to achieve longer-lasting business results among addressable TV audience, says research relea...
April 5, 2023
The product was launched by Boots and Tesco to give FMCG companies a VOD targeting solution based on loyalty card data.
March 29, 2023
As talk of the app being banned gains momentum, we catch up with marketing experts to find out where they see ad spend going instead.
March 17, 2023
Best Media Info: The second day of ad:tech 2023 saw agency professionals talk about how audiences have become highly fragmented in the current times unlike the yesteryears and why it is crucial to reduce spillage and | Television News
December 6, 2022
Best Media Info: 'The Changing Landscape of Indian Television' report will focus on how Indian consumers are engaging and consuming TV content| Television News
September 28, 2022
Aiming to address the need for innovation in TV advertising, campaign measurement adtech company Realytics has launched Box Exposition Engagement (BEE), a singl...